How does the 3-day free trial work?
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Your trial starts the moment you sign up. You get full access to every feature on your chosen plan for 3 days — no credit card required upfront. After 3 days, you choose whether to continue with a paid plan or cancel. There's no automatic charge without your confirmation.
Which channels does Urgent Reply support?
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The Starter plan ($19/mo) covers Google, Facebook, and Email. The Pro plan ($79/mo) adds Instagram and WhatsApp, priority human review, and analytics reports. The Agency plan ($199/mo) supports up to 10 business locations with multi-location management and team access. All plans include AI-powered response drafting with human review for flagged messages.
How does AI + human review work?
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Every incoming review or message gets an AI-drafted response immediately. You review and approve in one click — typically under 30 seconds per message. Low-star reviews (1–2 stars) are automatically flagged for closer attention. Nothing gets published without your approval.
Can I cancel at any time?
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Yes, absolutely. Cancel from your dashboard settings at any time. No penalties, no hoops to jump through. If you cancel mid-billing period, you keep access through the end of the period you've paid for.
Is my business data secure?
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Yes. All data is encrypted in transit (TLS 1.3) and at rest. We never sell your data or use it to train AI models. Your business information and customer messages stay private. We're GDPR-compliant —
see our Privacy Policy for full details.
How long does setup take?
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About 2 minutes. Sign up, enter your business name and type, connect your Google Business Profile (OAuth — no passwords shared), and you're live. Your AI is generating draft responses immediately.
What if the AI response isn't right for my brand?
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You can edit any AI-drafted response before approving it. Pro plan users can also set a custom brand voice in settings — formal, casual, warm, professional — and the AI adjusts its tone accordingly.
How quickly does Urgent Reply respond?
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The AI drafts a response the moment a new review or message arrives — typically within seconds. Once you approve it (one click), it posts immediately. On average, businesses using Urgent Reply respond 14× faster than before.
What happens to negative reviews?
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1–2 star reviews are automatically flagged and surfaced to you for careful review. The AI drafts a measured, professional starting point, but you have full control. These never go out without explicit approval.
Do I need a credit card for the free trial?
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No. The 3-day free trial requires no credit card. You only enter payment details if you decide to continue after the trial ends.
What's the difference between Starter and Pro?
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Starter ($19/mo): Google + Facebook + Email, up to 200 replies/month, AI drafts with human approval.
Pro ($79/mo): All 5 channels including Instagram + WhatsApp, unlimited replies, priority review team, custom brand voice, analytics reports.
Agency ($199/mo): Everything in Pro, plus up to 10 business locations, multi-location dashboard, bulk reporting, team access, and priority support + direct founder access.
Can I upgrade or downgrade my plan?
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Yes. Switch plans anytime from your dashboard settings. Upgrades take effect immediately. Downgrades apply at the start of your next billing cycle.