Our Story

Built so every small business can make every customer feel heard

We watched small businesses lose customers to unanswered reviews every day. We built the thing that fixes it — AI speed, human quality, flat pricing anyone can afford.

Start 3-Day Free Trial → ⚡ See it live
Why We Exist

Most small business reviews go unanswered.

Not because owners don't care. Because they're busy running the business. A restaurant owner working 12-hour days, a salon owner booked back-to-back, a contractor racing between job sites — none of them have time to monitor Google Reviews, Instagram DMs, and email simultaneously.

Each unanswered review is a potential customer who sees silence and walks to a competitor. Each ignored DM is a booking that didn't happen. Industry research shows businesses that respond to reviews earn measurably more revenue than those that don't.

We built Urgent Reply because every business — no matter how small — deserves to compete. The big chains have social media teams. You shouldn't need one.

35%
more revenue for businesses that respond — BrightLocal 2024
53%
of customers expect a response within 7 days — ReviewTrackers
<2 min
AI response time — measured in our demo environment
🎯

Our Mission

Every small business deserves to make every customer feel heard. Not just the ones that can afford a $300/mo enterprise platform or a dedicated social media manager.

How It Works

AI handles the speed. Humans ensure the quality.

Urgent Reply uses a hybrid model — AI does the heavy lifting (80–90% of all responses), and our human review team catches anything that needs a careful eye.

1

Connect your channels

Link your Google Business, Instagram, Facebook, WhatsApp, and email accounts in under 2 minutes. No technical setup. No developer needed.

2

AI learns your voice

Urgent Reply analyzes your business type, past reviews, and communication style to write responses that sound like you — not a generic bot.

3

Human team reviews edge cases

Sensitive complaints, unusual situations, and anything the AI flags for extra care goes to our human review team before it's sent. You stay protected.

90%

AI-Handled Automatically

Routine reviews, FAQs, booking inquiries, and thank-you messages go out instantly — no delay, no manual work.

10%

Human Team Reviews

Complex complaints, legal mentions, or anything sensitive is reviewed by our team before it goes out. Your reputation stays protected.

Powered by AI + Human Team

Transparency you won't find anywhere else

Most AI tools are a black box. We think you should know exactly how your customer communications are handled.

🤖

AI drafts every response

Our AI model generates replies matched to your tone, business type, and the specific review content. Response time: under 2 minutes in our demo environment.

👥

Humans review what matters

Our human team monitors every flagged response — angry customers, refund requests, legal language, and anything unusual. We act as your safety net before anything sensitive goes out.

🎯

Tone matched to your brand

A burger joint and a luxury spa speak differently to their customers. Urgent Reply learns your voice and keeps it consistent across every platform, every response.

📊

Full response history

Every message, every response, every edit is logged in your dashboard. You can review, approve, or override anything at any time. You're always in control.

The Team

Small team. Big obsession.

We're a small crew that got tired of watching great local businesses lose to inattention. We built the tool we wish existed.

AV
Alex V.
Founder & Product

Spent 5 years helping local businesses compete online. Watched too many miss reviews that cost them customers. Built Urgent Reply to fix that for good.

MR
Maria R.
Head of AI Quality

Former customer service director at a multi-location restaurant group. Leads our human review team and makes sure every sensitive response is handled right.

JT
James T.
Engineering Lead

Built the AI pipeline that gets from raw review to sent response in under 2 minutes. Obsessed with reliability — uptime matters when customers are waiting.

Our human review team includes former customer service managers, small business owners, and communication specialists across the US who understand what professional, on-brand communication looks like in the real world.

What We Believe

Four things that drive everything we build

⚡

Speed is respect

A customer who leaves a review is reaching out. Every hour you wait is a signal that you don't care. Under-2-minute responses aren't a feature — they're the standard.

💸

Flat pricing is honesty

We watched Birdeye charge $300+/mo and Tidio hike prices 3× overnight. Flat monthly pricing is a commitment — you always know what you're paying, and it's always affordable.

🔍

Transparency over automation

We'll never secretly send responses you haven't approved. Our hybrid model means you can always see what went out, what was reviewed, and why.

🏆

Every business deserves to compete

Big chains have teams. You have us. Urgent Reply gives local businesses the response capability of a company 10× their size — at a price that makes business sense.

Ready to make every customer feel heard?

Start your 3-day free trial. Setup takes 2 minutes. No credit card required upfront.

Start 3-Day Free Trial →
3-day free trial Setup in 2 minutes Cancel anytime AI + human team