When a new review comes in, our AI analyzes the text, star rating, your business type, and configured tone. It generates a personalized response addressing the reviewer's specific points — not a generic template. You see the draft, approve in one click (or edit it), and it's posted. The whole process takes under 30 seconds of your time per review.

Currently Urgent Reply supports Google Business Profile reviews — the most critical platform for local search. We're building integrations for Yelp, TripAdvisor, Facebook Reviews, and Instagram DMs. Subscribers are notified as each launches.

Every AI response can be reviewed before publishing — that's you. For 1-star and 2-star reviews, the system automatically flags them and queues them for your attention. You get a notification, review the AI draft, edit or approve, and publish. We never auto-publish negative review responses.

The 3-day free trial gives full access to all features — no credit card required. Cancel before day 3 and you're never charged. After the trial, plans start at $19/month. Cancel anytime, no questions asked.

Your data belongs to you. We don't sell it or share it with third parties. All data is encrypted in transit and at rest. Review data is only used to generate responses for your business — never shared across accounts.

The AI draft is generated in 2-5 seconds after a review is detected. Most Urgent Reply customers respond within 2-4 hours because the queue is always fresh — the industry standard is 24 hours.

Edit it. Every AI draft is fully editable before you publish. Change a sentence, rewrite it entirely, or write from scratch. Most customers edit fewer than 15% of responses after their first week once the AI learns their tone.

Yes — the Agency plan ($199/mo) supports up to 10 business locations under one dashboard. You get multi-location management, bulk reporting, and team access. Individual plans (Starter and Pro) manage one location per account.

Yes — choose from Friendly & Warm, Professional & Polished, Casual & Fun, or Empathetic & Caring. You can also add Custom Instructions included in every AI prompt: "always mention our weekend brunch menu" or "never offer discounts in a public response."

No. Setup takes 2 minutes: create an account, enter your business name and type, choose your tone. Sample reviews load immediately so you can see the system in action before connecting your actual Google Business Profile.

Starter is $19/month (Google, Facebook, Email; up to 200 replies/month). Pro is $79/month (all 5 channels, unlimited replies, priority review, analytics). Agency is $199/month (up to 10 locations, multi-location dashboard, team access, everything in Pro). Annual plans save 2 months. All are month-to-month — cancel anytime.